Lead the web site re-design team of NEI's public and member with vendor selection, and presentation, project and budget management and acted as the principal point of contact for communicating with the vendor. Completed various stages of the web site redesign; defining audiences, content inventory, requirements, site map, user interface design, creative strategy and color concept presentation. Followed up with marketing of the new site to targeted audiences. Achieved a functional, intuitive web site that resulted in high member satisfaction.

 

Participated in another re-design four years later as creative director.